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Handoffs Make or Break CX. Every Single Time.
You don’t lose customers because of bad teams—you lose them because of broken transitions. This blog outlines the systems, playbooks, and accountability needed to make every CX handoff seamless.
Johan Gedde
Jun 252 min read


Customer Experience Isn’t Owned. It’s Shared—Or It’s Broken.
When CX is siloed, churn becomes a mystery. When it’s shared—with clear roles, metrics, and alignment—it becomes your greatest competitive edge. This post shows how to build that system.
Johan Gedde
Jun 242 min read


AI + CSMs: The Dual-Lane System Driving Scalable Customer Growth
AI triggers the signal. CSMs close the loop. This post breaks down how a dual-lane Customer Success system blends automation and human engagement to drive scalable growth, boost adoption, and prevent churn.
Johan Gedde
Jun 172 min read


The Signal You’re Ignoring: Missed Milestones Are Churn in Disguise
90% of churn starts here—and most teams miss the moment. The clearest churn signal in Customer Success is missed milestones—and most...
Johan Gedde
Jun 112 min read


Why Customer Success Teams Spot the Warning Signs—and Still Lose the Customer
Customer Success teams don’t fail because they miss the signs—they fail because they haven’t built systems to act on them. AI delivers the signals. But without execution, those signals just become regrets in hindsight.
Johan Gedde
Jun 102 min read


Milestones ≠ Outcomes
Many CS teams celebrate internal milestones that don’t reflect customer wins. This post shows how to shift from checklists to outcomes that drive retention and expansion.
Johan Gedde
Jun 42 min read


Adoption Isn’t a Phase—It’s a Behavior You Reinforce
Adoption isn’t a one-time event—it’s a continuous behavior that drives outcomes, retention, and growth.
In this post, you’ll learn how to move beyond onboarding checklists and build systems that reinforce adoption with milestones, signals, and AI-powered engagement.
Johan Gedde
May 272 min read


3 Churn Signals You Can Spot Weeks Before Renewal Risk
Churn doesn’t happen overnight—it signals.
In this post, you’ll learn how to identify early churn signals like stalled adoption, stakeholder silence, and fragmented usage—so you can act long before renewal is at risk.
Johan Gedde
May 213 min read


If You’re Analyzing Churn, You’re Already Too Late
Don’t wait for churn to show up on your dashboard. Prevent it before it starts—with systems, signals, and early action. Why Churn...
Johan Gedde
May 202 min read


Misaligned Customer Journeys Are Quietly Draining Your Revenue
Most customer journeys look strategic—but they’re built around internal checklists, not customer progress. This post shows how to realign your journey using milestones, behavior signals, and AI-powered insights that actually drive engagement and retention.
Johan Gedde
May 192 min read


🎯 Not Monitoring Customer Behavior? You’re Shooting Blindfolded
Still sending playbooks without tracking what lands?
Most Customer Success teams build great systems—but leave outcomes to chance. This post breaks down how real-time Customer Behavior Monitoring can help you track milestone velocity, detect engagement drops, and make your playbooks smarter over time.
Johan Gedde
May 82 min read
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