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Customer Experience Isn’t Owned. It’s Shared—Or It’s Broken.
When CX is siloed, churn becomes a mystery. When it’s shared—with clear roles, metrics, and alignment—it becomes your greatest competitive edge. This post shows how to build that system.
Johan Gedde
Jun 242 min read


The Signal You’re Ignoring: Missed Milestones Are Churn in Disguise
90% of churn starts here—and most teams miss the moment. The clearest churn signal in Customer Success is missed milestones—and most...
Johan Gedde
Jun 112 min read


If You’re Analyzing Churn, You’re Already Too Late
Don’t wait for churn to show up on your dashboard. Prevent it before it starts—with systems, signals, and early action. Why Churn...
Johan Gedde
May 202 min read


🚨 75% of Companies Miss Key Expansion Opportunities - Are You One of Them?
Most companies miss expansion opportunities they’ve already earned—simply because they’re not tracking the right signals.
This post breaks down how to turn milestone-based adoption into natural, scalable expansion using behavior signals, AI insights, and trigger-based playbooks.
Johan Gedde
May 142 min read


📉 Stop Staring at the Retention Dashboard.
Most teams monitor retention—few design for it.
This post breaks down how to move from passive dashboard-watching to a proactive customer retention strategy built on systems, milestones, and behavior-based playbooks.
Johan Gedde
May 132 min read
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