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Customer Experience Isn’t Owned. It’s Shared—Or It’s Broken.
When CX is siloed, churn becomes a mystery. When it’s shared—with clear roles, metrics, and alignment—it becomes your greatest competitive edge. This post shows how to build that system.
Johan Gedde
Jun 242 min read


Why Customer Success Teams Spot the Warning Signs—and Still Lose the Customer
Customer Success teams don’t fail because they miss the signs—they fail because they haven’t built systems to act on them. AI delivers the signals. But without execution, those signals just become regrets in hindsight.
Johan Gedde
Jun 102 min read


Is Your Customer Journey Actually Fueling Churn?
Most customer journeys are built around internal checklists—not real customer outcomes.
This post shows how to redesign your journey using behavior-based milestones and success indicators that reduce churn and create lasting momentum from Day 1.
Johan Gedde
Jun 32 min read


Churn Isn’t Unpredictable—You’re Just Not Spotting the Signals
Churn rarely happens without warning—it builds through signals most teams overlook.
This post breaks down 5 early churn indicators you can track to move from reactive firefighting to proactive retention.
Johan Gedde
May 292 min read


Are You Actually Listening to Your Customers’ Adoption Signals?
Your customers are sending adoption signals every day—if you know where to look.
In this post, you’ll learn how to track the behaviors that actually lead to outcomes, map them to key milestones, and use those insights to reduce churn and drive expansion.
Johan Gedde
May 282 min read


Adoption Isn’t a Phase—It’s a Behavior You Reinforce
Adoption isn’t a one-time event—it’s a continuous behavior that drives outcomes, retention, and growth.
In this post, you’ll learn how to move beyond onboarding checklists and build systems that reinforce adoption with milestones, signals, and AI-powered engagement.
Johan Gedde
May 272 min read


3 Churn Signals You Can Spot Weeks Before Renewal Risk
Churn doesn’t happen overnight—it signals.
In this post, you’ll learn how to identify early churn signals like stalled adoption, stakeholder silence, and fragmented usage—so you can act long before renewal is at risk.
Johan Gedde
May 213 min read


If You’re Analyzing Churn, You’re Already Too Late
Don’t wait for churn to show up on your dashboard. Prevent it before it starts—with systems, signals, and early action. Why Churn...
Johan Gedde
May 202 min read


🚀 You Don’t Scale Teams with Control
You don’t scale teams with control—you scale them with trust.
This post breaks down how trust-based leadership, clarity, and shared ownership unlock speed, accountability, and true team momentum.
Johan Gedde
May 152 min read


🚨 75% of Companies Miss Key Expansion Opportunities - Are You One of Them?
Most companies miss expansion opportunities they’ve already earned—simply because they’re not tracking the right signals.
This post breaks down how to turn milestone-based adoption into natural, scalable expansion using behavior signals, AI insights, and trigger-based playbooks.
Johan Gedde
May 142 min read


📉 Stop Staring at the Retention Dashboard.
Most teams monitor retention—few design for it.
This post breaks down how to move from passive dashboard-watching to a proactive customer retention strategy built on systems, milestones, and behavior-based playbooks.
Johan Gedde
May 132 min read


🎯 Not Monitoring Customer Behavior? You’re Shooting Blindfolded
Still sending playbooks without tracking what lands?
Most Customer Success teams build great systems—but leave outcomes to chance. This post breaks down how real-time Customer Behavior Monitoring can help you track milestone velocity, detect engagement drops, and make your playbooks smarter over time.
Johan Gedde
May 82 min read
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