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AI + CSMs: The Dual-Lane System Driving Scalable Customer Growth
AI triggers the signal. CSMs close the loop. This post breaks down how a dual-lane Customer Success system blends automation and human engagement to drive scalable growth, boost adoption, and prevent churn.
Johan Gedde
Jun 172 min read


The Milestone Was Missed. What Happens Next?
Missed milestones are the strongest Customer Success warning signs—yet most teams hesitate or react too slowly. This 3-step playbook shows how top SaaS companies respond fast, reignite momentum, and prevent churn before it starts.
Johan Gedde
Jun 122 min read


The Signal You’re Ignoring: Missed Milestones Are Churn in Disguise
90% of churn starts here—and most teams miss the moment. The clearest churn signal in Customer Success is missed milestones—and most...
Johan Gedde
Jun 112 min read


How to Build Adoption Milestones That Actually Drive Outcomes
Too many teams treat adoption milestones as internal tasks instead of customer progress. This post outlines a 4-step framework for building outcome-based adoption milestones that actually move customers toward success.
Johan Gedde
Jun 52 min read


Churn Isn’t Unpredictable—You’re Just Not Spotting the Signals
Churn rarely happens without warning—it builds through signals most teams overlook.
This post breaks down 5 early churn indicators you can track to move from reactive firefighting to proactive retention.
Johan Gedde
May 292 min read


3 Churn Signals You Can Spot Weeks Before Renewal Risk
Churn doesn’t happen overnight—it signals.
In this post, you’ll learn how to identify early churn signals like stalled adoption, stakeholder silence, and fragmented usage—so you can act long before renewal is at risk.
Johan Gedde
May 213 min read


Misaligned Customer Journeys Are Quietly Draining Your Revenue
Most customer journeys look strategic—but they’re built around internal checklists, not customer progress. This post shows how to realign your journey using milestones, behavior signals, and AI-powered insights that actually drive engagement and retention.
Johan Gedde
May 192 min read


🎯 Not Monitoring Customer Behavior? You’re Shooting Blindfolded
Still sending playbooks without tracking what lands?
Most Customer Success teams build great systems—but leave outcomes to chance. This post breaks down how real-time Customer Behavior Monitoring can help you track milestone velocity, detect engagement drops, and make your playbooks smarter over time.
Johan Gedde
May 82 min read
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