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Handoffs Make or Break CX. Every Single Time.
You don’t lose customers because of bad teams—you lose them because of broken transitions. This blog outlines the systems, playbooks, and accountability needed to make every CX handoff seamless.
Johan Gedde
Jun 252 min read


AI + CSMs: The Dual-Lane System Driving Scalable Customer Growth
AI triggers the signal. CSMs close the loop. This post breaks down how a dual-lane Customer Success system blends automation and human engagement to drive scalable growth, boost adoption, and prevent churn.
Johan Gedde
Jun 172 min read


The Signal You’re Ignoring: Missed Milestones Are Churn in Disguise
90% of churn starts here—and most teams miss the moment. The clearest churn signal in Customer Success is missed milestones—and most...
Johan Gedde
Jun 112 min read


How to Build Adoption Milestones That Actually Drive Outcomes
Too many teams treat adoption milestones as internal tasks instead of customer progress. This post outlines a 4-step framework for building outcome-based adoption milestones that actually move customers toward success.
Johan Gedde
Jun 52 min read


Churn Isn’t Unpredictable—You’re Just Not Spotting the Signals
Churn rarely happens without warning—it builds through signals most teams overlook.
This post breaks down 5 early churn indicators you can track to move from reactive firefighting to proactive retention.
Johan Gedde
May 292 min read


Are You Actually Listening to Your Customers’ Adoption Signals?
Your customers are sending adoption signals every day—if you know where to look.
In this post, you’ll learn how to track the behaviors that actually lead to outcomes, map them to key milestones, and use those insights to reduce churn and drive expansion.
Johan Gedde
May 282 min read


Adoption Isn’t a Phase—It’s a Behavior You Reinforce
Adoption isn’t a one-time event—it’s a continuous behavior that drives outcomes, retention, and growth.
In this post, you’ll learn how to move beyond onboarding checklists and build systems that reinforce adoption with milestones, signals, and AI-powered engagement.
Johan Gedde
May 272 min read


Misaligned Customer Journeys Are Quietly Draining Your Revenue
Most customer journeys look strategic—but they’re built around internal checklists, not customer progress. This post shows how to realign your journey using milestones, behavior signals, and AI-powered insights that actually drive engagement and retention.
Johan Gedde
May 192 min read


🚀 You Don’t Scale Teams with Control
You don’t scale teams with control—you scale them with trust.
This post breaks down how trust-based leadership, clarity, and shared ownership unlock speed, accountability, and true team momentum.
Johan Gedde
May 152 min read


🚨 75% of Companies Miss Key Expansion Opportunities - Are You One of Them?
Most companies miss expansion opportunities they’ve already earned—simply because they’re not tracking the right signals.
This post breaks down how to turn milestone-based adoption into natural, scalable expansion using behavior signals, AI insights, and trigger-based playbooks.
Johan Gedde
May 142 min read


🎯 Not Monitoring Customer Behavior? You’re Shooting Blindfolded
Still sending playbooks without tracking what lands?
Most Customer Success teams build great systems—but leave outcomes to chance. This post breaks down how real-time Customer Behavior Monitoring can help you track milestone velocity, detect engagement drops, and make your playbooks smarter over time.
Johan Gedde
May 82 min read
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