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Handoffs Make or Break CX. Every Single Time.
You don’t lose customers because of bad teams—you lose them because of broken transitions. This blog outlines the systems, playbooks, and accountability needed to make every CX handoff seamless.
Johan Gedde
Jun 252 min read


AI + CSMs: The Dual-Lane System Driving Scalable Customer Growth
AI triggers the signal. CSMs close the loop. This post breaks down how a dual-lane Customer Success system blends automation and human engagement to drive scalable growth, boost adoption, and prevent churn.
Johan Gedde
Jun 172 min read


The Signal You’re Ignoring: Missed Milestones Are Churn in Disguise
90% of churn starts here—and most teams miss the moment. The clearest churn signal in Customer Success is missed milestones—and most...
Johan Gedde
Jun 112 min read


Why Customer Success Teams Spot the Warning Signs—and Still Lose the Customer
Customer Success teams don’t fail because they miss the signs—they fail because they haven’t built systems to act on them. AI delivers the signals. But without execution, those signals just become regrets in hindsight.
Johan Gedde
Jun 102 min read


Milestones ≠ Outcomes
Many CS teams celebrate internal milestones that don’t reflect customer wins. This post shows how to shift from checklists to outcomes that drive retention and expansion.
Johan Gedde
Jun 42 min read


Churn Isn’t Unpredictable—You’re Just Not Spotting the Signals
Churn rarely happens without warning—it builds through signals most teams overlook.
This post breaks down 5 early churn indicators you can track to move from reactive firefighting to proactive retention.
Johan Gedde
May 292 min read


Are You Actually Listening to Your Customers’ Adoption Signals?
Your customers are sending adoption signals every day—if you know where to look.
In this post, you’ll learn how to track the behaviors that actually lead to outcomes, map them to key milestones, and use those insights to reduce churn and drive expansion.
Johan Gedde
May 282 min read


3 Churn Signals You Can Spot Weeks Before Renewal Risk
Churn doesn’t happen overnight—it signals.
In this post, you’ll learn how to identify early churn signals like stalled adoption, stakeholder silence, and fragmented usage—so you can act long before renewal is at risk.
Johan Gedde
May 213 min read


🚨 75% of Companies Miss Key Expansion Opportunities - Are You One of Them?
Most companies miss expansion opportunities they’ve already earned—simply because they’re not tracking the right signals.
This post breaks down how to turn milestone-based adoption into natural, scalable expansion using behavior signals, AI insights, and trigger-based playbooks.
Johan Gedde
May 142 min read


📉 Stop Staring at the Retention Dashboard.
Most teams monitor retention—few design for it.
This post breaks down how to move from passive dashboard-watching to a proactive customer retention strategy built on systems, milestones, and behavior-based playbooks.
Johan Gedde
May 132 min read
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