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The Milestone Was Missed. What Happens Next?
Missed milestones are the strongest Customer Success warning signs—yet most teams hesitate or react too slowly. This 3-step playbook shows how top SaaS companies respond fast, reignite momentum, and prevent churn before it starts.
Johan Gedde
Jun 122 min read


How to Build Adoption Milestones That Actually Drive Outcomes
Too many teams treat adoption milestones as internal tasks instead of customer progress. This post outlines a 4-step framework for building outcome-based adoption milestones that actually move customers toward success.
Johan Gedde
Jun 52 min read


Why ‘Adoption = Success’ Is Nonsense
Adoption metrics don’t equal customer success—they just measure activity.
This post explores how to move beyond login counts and feature clicks to align adoption with real customer outcomes that drive retention and growth.
Johan Gedde
Jun 32 min read


Are You Actually Listening to Your Customers’ Adoption Signals?
Your customers are sending adoption signals every day—if you know where to look.
In this post, you’ll learn how to track the behaviors that actually lead to outcomes, map them to key milestones, and use those insights to reduce churn and drive expansion.
Johan Gedde
May 282 min read


Adoption Isn’t a Phase—It’s a Behavior You Reinforce
Adoption isn’t a one-time event—it’s a continuous behavior that drives outcomes, retention, and growth.
In this post, you’ll learn how to move beyond onboarding checklists and build systems that reinforce adoption with milestones, signals, and AI-powered engagement.
Johan Gedde
May 272 min read


If You’re Analyzing Churn, You’re Already Too Late
Don’t wait for churn to show up on your dashboard. Prevent it before it starts—with systems, signals, and early action. Why Churn...
Johan Gedde
May 202 min read


Misaligned Customer Journeys Are Quietly Draining Your Revenue
Most customer journeys look strategic—but they’re built around internal checklists, not customer progress. This post shows how to realign your journey using milestones, behavior signals, and AI-powered insights that actually drive engagement and retention.
Johan Gedde
May 192 min read


🚀 You Don’t Scale Teams with Control
You don’t scale teams with control—you scale them with trust.
This post breaks down how trust-based leadership, clarity, and shared ownership unlock speed, accountability, and true team momentum.
Johan Gedde
May 152 min read


📉 Stop Staring at the Retention Dashboard.
Most teams monitor retention—few design for it.
This post breaks down how to move from passive dashboard-watching to a proactive customer retention strategy built on systems, milestones, and behavior-based playbooks.
Johan Gedde
May 132 min read
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