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Customer Experience Isn’t Owned. It’s Shared—Or It’s Broken.
When CX is siloed, churn becomes a mystery. When it’s shared—with clear roles, metrics, and alignment—it becomes your greatest competitive edge. This post shows how to build that system.
Johan Gedde
Jun 242 min read


Adoption Isn’t a Phase—It’s a Behavior You Reinforce
Adoption isn’t a one-time event—it’s a continuous behavior that drives outcomes, retention, and growth.
In this post, you’ll learn how to move beyond onboarding checklists and build systems that reinforce adoption with milestones, signals, and AI-powered engagement.
Johan Gedde
May 272 min read


🎯 Not Monitoring Customer Behavior? You’re Shooting Blindfolded
Still sending playbooks without tracking what lands?
Most Customer Success teams build great systems—but leave outcomes to chance. This post breaks down how real-time Customer Behavior Monitoring can help you track milestone velocity, detect engagement drops, and make your playbooks smarter over time.
Johan Gedde
May 82 min read
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