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Handoffs Make or Break CX. Every Single Time.
You don’t lose customers because of bad teams—you lose them because of broken transitions. This blog outlines the systems, playbooks, and accountability needed to make every CX handoff seamless.
Johan Gedde
Jun 252 min read


AI + CSMs: The Dual-Lane System Driving Scalable Customer Growth
AI triggers the signal. CSMs close the loop. This post breaks down how a dual-lane Customer Success system blends automation and human engagement to drive scalable growth, boost adoption, and prevent churn.
Johan Gedde
Jun 172 min read


The Milestone Was Missed. What Happens Next?
Missed milestones are the strongest Customer Success warning signs—yet most teams hesitate or react too slowly. This 3-step playbook shows how top SaaS companies respond fast, reignite momentum, and prevent churn before it starts.
Johan Gedde
Jun 122 min read


Why Customer Success Teams Spot the Warning Signs—and Still Lose the Customer
Customer Success teams don’t fail because they miss the signs—they fail because they haven’t built systems to act on them. AI delivers the signals. But without execution, those signals just become regrets in hindsight.
Johan Gedde
Jun 102 min read


Why ‘Adoption = Success’ Is Nonsense
Adoption metrics don’t equal customer success—they just measure activity.
This post explores how to move beyond login counts and feature clicks to align adoption with real customer outcomes that drive retention and growth.
Johan Gedde
Jun 32 min read


Is Your Customer Journey Actually Fueling Churn?
Most customer journeys are built around internal checklists—not real customer outcomes.
This post shows how to redesign your journey using behavior-based milestones and success indicators that reduce churn and create lasting momentum from Day 1.
Johan Gedde
Jun 32 min read


📉 Stop Staring at the Retention Dashboard.
Most teams monitor retention—few design for it.
This post breaks down how to move from passive dashboard-watching to a proactive customer retention strategy built on systems, milestones, and behavior-based playbooks.
Johan Gedde
May 132 min read


🎯 Not Monitoring Customer Behavior? You’re Shooting Blindfolded
Still sending playbooks without tracking what lands?
Most Customer Success teams build great systems—but leave outcomes to chance. This post breaks down how real-time Customer Behavior Monitoring can help you track milestone velocity, detect engagement drops, and make your playbooks smarter over time.
Johan Gedde
May 82 min read
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