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Handoffs Make or Break CX. Every Single Time.
You don’t lose customers because of bad teams—you lose them because of broken transitions. This blog outlines the systems, playbooks, and accountability needed to make every CX handoff seamless.
Johan Gedde
Jun 252 min read


The Milestone Was Missed. What Happens Next?
Missed milestones are the strongest Customer Success warning signs—yet most teams hesitate or react too slowly. This 3-step playbook shows how top SaaS companies respond fast, reignite momentum, and prevent churn before it starts.
Johan Gedde
Jun 122 min read


How to Build Adoption Milestones That Actually Drive Outcomes
Too many teams treat adoption milestones as internal tasks instead of customer progress. This post outlines a 4-step framework for building outcome-based adoption milestones that actually move customers toward success.
Johan Gedde
Jun 52 min read


Why ‘Adoption = Success’ Is Nonsense
Adoption metrics don’t equal customer success—they just measure activity.
This post explores how to move beyond login counts and feature clicks to align adoption with real customer outcomes that drive retention and growth.
Johan Gedde
Jun 32 min read


Churn Isn’t Unpredictable—You’re Just Not Spotting the Signals
Churn rarely happens without warning—it builds through signals most teams overlook.
This post breaks down 5 early churn indicators you can track to move from reactive firefighting to proactive retention.
Johan Gedde
May 292 min read
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