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Why ‘Adoption = Success’ Is Nonsense
Adoption metrics don’t equal customer success—they just measure activity.
This post explores how to move beyond login counts and feature clicks to align adoption with real customer outcomes that drive retention and growth.
Johan Gedde
Jun 32 min read


Adoption Isn’t a Phase—It’s a Behavior You Reinforce
Adoption isn’t a one-time event—it’s a continuous behavior that drives outcomes, retention, and growth.
In this post, you’ll learn how to move beyond onboarding checklists and build systems that reinforce adoption with milestones, signals, and AI-powered engagement.
Johan Gedde
May 272 min read


3 Churn Signals You Can Spot Weeks Before Renewal Risk
Churn doesn’t happen overnight—it signals.
In this post, you’ll learn how to identify early churn signals like stalled adoption, stakeholder silence, and fragmented usage—so you can act long before renewal is at risk.
Johan Gedde
May 213 min read


🚨 75% of Companies Miss Key Expansion Opportunities - Are You One of Them?
Most companies miss expansion opportunities they’ve already earned—simply because they’re not tracking the right signals.
This post breaks down how to turn milestone-based adoption into natural, scalable expansion using behavior signals, AI insights, and trigger-based playbooks.
Johan Gedde
May 142 min read


🎯 Not Monitoring Customer Behavior? You’re Shooting Blindfolded
Still sending playbooks without tracking what lands?
Most Customer Success teams build great systems—but leave outcomes to chance. This post breaks down how real-time Customer Behavior Monitoring can help you track milestone velocity, detect engagement drops, and make your playbooks smarter over time.
Johan Gedde
May 82 min read
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